• Español
  • English
nov
20
2008
Today

An umbrella for real estate

PDF Print E-mail
sábado, 07 junio 2008

Inmobiliarias Costa del SolAfter nearly a decade of growing rise of brick, we close the year 2,007 to the bottom, and was in this 2,008 when it began to use words such as drenched in dust; Crisis, decline, losses, bankruptcies, closures of offices, 500,000 homes new occupation "without owners", the low unemployment, and so on.

The data

The council which brings together the 46 colleges territorial Real Estate Agents (API) estimated that 80,000 of brokerage offices that existed in early 2007, only half has survived, some 40,000.

Only in Andalusia closing offices amounts to more than 4,000, nearly 13% of the national total.

These closures have been widespread without exclusion of any economic infrastructure, from the biggest as Tecnocasa, Fincas Corral. Medium was as Viva Estate. Until "chiringuitos" last minute that had been hooked on the bandwagon of economic boom. The picture is in the street, you have only to walk through any street in your town and observe all premises to be transferred or leased.

Work stoppage

 

If we calculate that the minimum staffing of workers in an office is three (Managing Director, Commercial and Administrative), we are talking about more than 120,000 people, who will also be added, the reduction in staffing offices "survivors".
 

¿Its the whole picture black?

dsc_6855-symphonyhouse.jpg

If I see a bottle in half I think this by any means, therefore I consider myself realistic. They come very hard months (4-5) and months hard (8-10), in which those who survive know adapt its infrastructure to its sales, to integrate changes in its modus operanding and adapt to new forms of social life.

One thing to keep in mind that not everything is black, what we have with the Real Estate Don Floor maintaining its almost intact nearly 360 offices, and taking advantage of the present juncture, it aims to absorb a hundred agencies in Madrid, Tenerife and Valencia (as the deputy general Emiliano Bermudez).

 

 

 

Some tips to withstand the crisis

According to the companion and friend Jean-Paul Pangalos Tenerife (I recommend reading his blog), this would be his Decalogue:

If director of an estate agent would do next to try to survive the crisis:

(They are not in any particular order.)

  1. Talking to my bank to try to refinance my debt. Attempted to obtain more money through a loan or a policy to provide liquidity in the coming months. 
  2. I turned to the Internet to get customers, buyers, property, etc.. As a general rule, the profile of Internet user in Spain is a high-average economic level (people with money) with a good job and considerable revenues. In short: the ideal person to buy a house. If you have not already done so, update your Web page and start promoting it everywhere.
  3. Search buyers with a lot of money. Right now I can think of a group of people who have money to buy a house and are fairly easy to find: just sell their property. For a real estate is very easy to find these kinds of customers - working with them every day!
  4. I focus on what we do best, as I explained.
  5. Collaboration with other agencies and form an association of real estate in my area.
  6. It would be much more in touch with sellers of properties and advise them that if they want to sell soon, should lower the price of their property. Right now is the only way.
  7. Cuts in expenditure and spend only what we work for me and gives results.
  8. Increase investment spending in the advertisements that give me results. If you are not advertising, then yes you stop calling and close your estate agent before.
  9. Writes a blog with news related to real estate and everything that happens in my area. Thus, I become the first to do so and I will be better known. It is also an excellent way that your website appears in the top positions in search engines when someone searches for something in your area.
  10. Calling all customers to whom I sold a property and ask me to recommend to their relatives, friends and acquaintances to try to get more customers.

 

Costasotour.com

The global society is changing and survive only give those who know the change at the right time, surely the last company that closed selling whips to fuel the horses pulling the carriages, the best selling whips that had been manufactured so far , "The best in the world," but ......., was forced to close. The reason is simple failed to adapt to changes and allowed other competitors to be brought forward to these changes by opening the first dealers to sell cars.

Because the same thing happens on the Internet, no longer worth anything only have a Web page (that served to make 15-8 years), nor be published in "mega-portals." The tendency for these next 3 years is the electronic micromarketing.

The Internet user spends increasingly less time to surf the net, now writes in Blogs, is participating in several forums at the same time, belongs to one or more virtual communities and of course reporting and purchasing over the Internet. And a buyer of Malaga and the Costa del Sol, do you want to buy? Therefore in your area, that is clear and what we are looking for local portals where saving time without having to go mega-putting filters on search engines, so the only thing you are offering properties without pictures, or misinformation, obsolete and without giving low or with the latest modifications without correcting or mixed with a batiburrillo among professionals, individuals and advenedizos.

Costasoltour.com, vivetuciudad.es belongs to the group, and is a pioneer in creating portals general information "locally" because we are in 5 cities Spanish, and in the short time it takes www.costadelsoltour.com inaugurated the portal, we have positioned at the top of the more than 3,000 major search engines that exist in the network, forecasts of visits soon exceed 20,000 daily and it is estimated that the vast majority of readers will have our website as a favorite because it meets all the requirements the user requests; report, virtual community, news, guides, tourism, vacation, roads, vehicles, real estate, business directory, classifieds, weather information, etc..

The main reason is that costasoltour.com in many search engines, is none other than tourism to drag Malaga and the Costa del Sol and are also numerous foreign families who each year buy a house in our province as a first or second home.
 

The Costasoltour's real state umbrella

 

Benefits for the Professional:

You have a password where you will ups and downs in your will, without limit of photos and text

     * You will be in a portal for professionals only and exclusively.
     * You can create your own blog
     * All your text published by hand translates to English, thus reaches far better to local or foreign public since his country of origin.
     * You can hire Banner in strategic positions of our portal, the options are varied, modern and special.
     * You can create your own Web page or update you already have a very competitive price.
     * Our press department will be happy to publish any news relevant to your business. (press releases, promotions, openings of new offices, etc.)..
     * Enhance your company image locally and nationally.
     * Loyalty to your customers because you know that your property is being promoted properly.
     * You can attract more housing and quality.
     * Save money with bad advertising investment.
     * And above all for 20,000 people a day there will your business.


Benefits for the user / buyer

     * In one fell swoop clip will have any real estate supply of Malaga and the Costa del Sol.
     * Properties updated.
     * Management quick and agile.
     * A portal that as a registered user you have some advantages computing and attention. with personalized Web-master.
     * And advertisers serious and prestige since costasoltour.com reserves the right to refuse admission.


This is the umbrella for companies and customers achieve their goal, since professionalism, transparency and seriousness.

If you want more personalized information to call 622 83 83 48 or "Emilio" This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

To dismiss this article I want to make some appointments, for those who love them, which are as follows:

When we do not know to which port we went, all winds are unfavourable-(Lucius Seneca Ennaeus)

A calm sea does not make good sailors (English proverb)

The illiterate of tomorrow will not be the person unable to read. The illiterate tomorrow will be the person who has not learned how to learn (Alvin Toffler)

Never have a second chance to make a first impression (Anonymous)

People create their strong events, the weak suffer the fate imposed upon them (Alfred de Vigny)

The key to success depends only on what we can do the best possible (Henry W. Longfellow)

 

Por Decano.

 

Comments
Search RSS
Only registered users can write comments!

3.25 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."